March 12th was another great day to hold the Red Deer County Bull Sale at the Innisfail Auction Mart, Innisfail, Alberta. Unseasonably mild temperatures created beautiful travelling weather to see a great group of bulls sell. Customers had the opportunity to have a hot lunch and inspect a high quality, diverse group of bulls presented by a number of great consignors, before watching them strut their stuff in the sales ring.
In all, eight bulls ended up topping the $10,000 threshold at this years’ event which included bulls from each of the Fleckvieh, Purebred Simmental, Black Angus and Hereford divisions – truly a strong multi-breed sale! The overall high seller was a polled Fleckvieh bull from Keato Meadows – Lot 49 – that sold for 21,000 to Lakeview Simmentals of Meacham, SK. This is the second consecutive year that Jonathan & Ebony Kittlitz of Keato Meadows have brought the high seller to town. As we have worked beside their program in both the Fleckvieh Equation and Red Deer Bull Sales for quite a number of years, it is awesome to witness their continued success! Overall 68 lots sold for an average of $6,899, with the fullblood bulls averaging almost $8,500.
While our own string suffered some setbacks during semen testing, the highlight of the day for us was our Lot 42 bull – APLX Coach 37J. We think very highly of the potential of this homo-polled, herd builder, and were excited to have him sell to the deep south of the United States! ‘Coach’ was acquired for $15,000 by a partnership of Red Oak Farm / Josh & Hilarie Gardner of Greenville, Alabama and Little Creek Cattle / Jason & Nikki Gress of Starkville, Mississippi! It is always a great feeling to have your genetics selected for international use, and we look forward to seeing how ‘Coach’ performs for his new owners.
Coach wasn’t the only bull who got enjoy a lengthy truck ride, as our lot 41 bull ‘Impulse’ is New Brunswick bound after being selected by Mike Groom / Kenridge Farm, Leverville, NB. Our other two bulls both stayed close to home. John and Terry Matheson of Red Deer County selected our lot 47 bull ‘Wrigley, and Dallas Phillips acquired our Lot 40 bull in ‘Intrigue’. Dallas was a repeat buyer for us, after selecting ‘Dundee’ from us back in 2019. It is always special to see customers return for more bulls!
Once again we need to recognize the team at Transcon for doing a tremendous job working the phones and managing the sale. The Red Deer County Bull Sale is part of an extremely busy stretch of events, and we appreciate the time and energy Jay Good and his team invest to ensure we have a successful sale. We look forward to working with them again later in the year at Fleckvieh Equation!
With both the bull sale and calving now behind us, our thoughts move directly to breeding season. While we haven’t been successful in adding a new walking bull this year, we do have a couple of new options for AI so that we can continue to diversify our offering. It is an exciting time for Applecross Cattle to continue in our quest to provide new, better, and different genetics to share with the industry.