Our Journey as Producers of Fleckvieh Simmental Cattle.

2017 Fleckvieh Equation Sale Report

Applecross Pippa

Applecross Pippa – our high selling bred heifer at Equation 2017. Selected by Starwest Farms.

Transcon’s Fleckvieh Equation Fullblood Simmental Sale wrapped up the Alberta Simmental Week-end with a flourish on Sunday, December 17th.  Sunny skies and unseasonably warm December weather lead to a standing room only crowd filled with enthusiastic bidders.  A great group of consignors brought 38 lots of Fleckvieh genetics to Red Deer to strut their stuff through the ring to a very impressive average of $9,440.

In what is becoming a sale tradition, a consignment from the Beechinor Brothers program led off Equation 2017.   Lot 111 ‘BEE Deloriss 620D’ was a very impressive heifer that carried her massive volume across tremendous length.  Sired by Double Bar D United, Deloriss was backed by the Beechinor’s renowned ‘She Devil’ cow family.  After some spirited bidding from many top programs, the Stout Brothers of Bluffton, AB were the successful buyers, acquiring this foundation female for $41,000.

Our very own lot 130, ‘Applecross Pippa 21D,’ had the honour of being the second animal in the ring.  ‘Pippa’ has long been a favourite of ours and she was difficult for us to sell, but at the same time, we knew she would be the perfect representative to showcase our program – her sire, maternal grand sire, dam and maternal grand dam all carry our prefix – which is something we are very proud of.    We had quite a number of visitors and complements on ‘Pippa’ leading up to the sale, but we never could have imagined that she would sell for $30,000 to the elite Starwest Farms polled program at Calmar.  We are truly stunned by the result!

After several years of very strong bull sales, the number of herd bulls on offer at Equation continued to expand.  Long time co-consignors with us in the Red Deer Bull Sale every March, Starwest Farms brought two hairy rascals to town for breeder consideration at Equation.  Their lead bull was “Starwest Ember’, a polled power bull sired by Starwest Blueprint – whose offspring have proven to be extremely popular over the past year (including to us – our new herdbull NUG Delmonte is also a Blueprint son).    When the gavel fell, Jason McLane / Rich-Mc Simmentals from Manitoba was the successful buyer for $30,000.

Not to be outdone, the selection of heifer calves on offer continues to be very strong.  The high seller was Lot 131, ‘Clearwater Desire 27D’ an impressive open from Chad & Shelley Smith at Olds, sired by their intriguing Crossroad Vintage bull.  ‘Desire’ was selected by Randmar Management / Randy Ward of Calgary for $14,000.

All four of our Applecross heifers were very well received, and we couldn’t be happier with the great operations that they will now call home.  Applecross Cynthia was selected by Dan & Karen Skeels / Anchor D Ranch for $10,000.  As Dan has been auctioneering Simmental sales in Ontario for at least the past 20 years, he does have some ‘insider knowledge’ of the cow family. Maternal grand-dam RHY Zamia 40Z was a pasture favourite when she strutted her stuff for both Dora Lee and Gibbons Farms.  Applecross Flora ($6,250) will be heading south to Okotoks to join the MI Simmentals program of Mike and Allison Imler, where she may get to become acquainted with APLX Axel 5Z – the high selling ‘bull of the barn’ in the 2013 Red Deer Bull Sale that is still working there.  We are also quite excited that Applecross Ivy ($6,000) will also be expanding the presence of our prefix at the highly regarded Eagle Ridge program – where she will be joining past sale features ‘Pearl’ (2015 Equation) and ‘Waylon’ (2015 Red Deer Bull Sale).   It is always rewarding when past customers return to make another purchase, so it is rather neat to see an expanded presence at Eagle Ridge and MI Simmentals.

In addition to the above noted high-sellers, I thought we would share some additional thoughts on the 2017 Edition of Fleckvieh Equation:

  • While the numbers were down (probably close to 50% from when we were last part of the sale in 2015), the quality remained very strong across the consigners. 7 different operations brought animals to town that topped the $10,000 mark, which just confirms that the group is committed to bringing their best to Red Deer.
  • In addition to the high-selling bull from Starwest noted above, the renowned JNR program continued to showcase their diverse line-up of bulls, as they presented LITHIUM for consideration, who sold to Herbert Smith of Irma for $15,500.
  • Volume buyer, with the purchase of 3 lots, was Andrew’s Fleckvieh of Pennsylvania, who selected 3 open heifers.
  • After getting shut out on our heifer acquisition plans last fall, we were successful in acquiring our pick at Equation 2017. With tremendous volume and a complete outcross pedigree to our herd, Lot 126 ‘Wolfe’s Dawn’ caught our eye in the catalog, and was then studied quite extensively when stabled right beside our own heifers.  Shane Wolfe is a fellow 2nd –generation Fleckvieh breeder, so it is unsurprising that I tend to recognize genetics deep into the Wolfe pedigrees.  It is awesome to be successful in adding another piece to the genetic puzzle to our herd.

We would really like to recognize the team at Transcon for doing a tremendous job working the phones and managing the sale – they are always a quality, professional sales management team. I think we sometimes tend to take sales management for granted. They tend to take all the blame when sales are tough and none of the credit when sales are strong.  At the end of the day, we as consigners bring the cattle to town, and determine the quality of the base product that sales management has to work with.  As such, I don’t think I have ever seen the Transcon team as busy as they were this week-end – from National Trust through Equation and Red and Black, there was tremendous interest in the cattle, and all of the sales staff were consistently working the phones both prior to and during the sale for prospective buyers.  Certainly not a surprise Transcon is celebrating 50 years in business!

It was another great day to present Applecross cattle at auction, and we are honoured by the compliments received on our cattle from all the bidders and buyers that took interest in our program.  With 2018 just starting up, we are already deep into calving season, and clipping bulls for March’s Red Deer Bull Sale is just around the corner.  We look forward to showcasing our ongoing efforts to produce high-quality genetics that we can share with the industry.

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