2014 Fleckvieh Equation Sale Report
The 2014 Alberta Simmental Week-end wrapped up with a bang on Sunday December 22nd, with Transcon’s Fleckvieh Equation Sale placing the exclamation point on an amazing week-end for the Simmental industry.
Unseasonably mild temperatures, combined with a record cattle market and very deep set of cattle, led to the largest crowd in attendance for quite a number of years. The sale was led off by the first four lots (lots 2-5) from the high-end Beechinor Brothers string, which averaged an incredible $19,000. Their group was highlighted by Lot 5, a Radium x Viper bred heifer carrying a BRINKS BULLETPROOF pregnancy, that sold for $31,000 to Starwest Farms of BC. Overall, the first string of 13 bred heifers showcased the incredible depth to the sale, averaging just under $14,000.
For the first time in a few years, two elite herd sire prospects were put on offer. JNR brought two burly rascals to town; JNR’s Philosophy sold to Crossroad Farms for $40,000 and JNR’s Warrior sold to Ricochet Stock Farms for $11,500.
Our five Applecross Females were all in the second group of bred heifers to move through the ring. Dora Lee Eclipse continues to get it done for us, as his two daughters led off our string, with Applecross Emma being selected for $9,000 (our high seller) by the Beechinor Brothers of Bentley, and her running mate, Applecross Alicia ($6,100) is slated to join the polled program of Brooks Simmentals from Turtleford, SK. O Double E Simmentals from Grande Prairie purchased Applecross Whitney for $6,750; Applecross Rhianna was acquired by Riley Edwards, Skywest Simmentals, from Didsbury for $6,700. We were especially pleased to see repeat customer, Barney Beechinor (who is currently walking APLX Edge in the renowned 400-cow-strong Beechinor commercial herd), select Applecross Glory for $6,000. Overall, it was a tremendous day in Red Deer on December 21st. Once again Transcon put on a tremendous event – working the phones and showcasing the cattle to ensure a top quality, well managed sale.
It was a great day to present Applecross genetics for auction, and we were humbled and honoured by the amount of interest we had in our program. With 2015 just around the corner, we look forward to the start to calving season, and another step in that ongoing effort to produce high-quality genetics that we can share with the industry
Transcon’s Fleckvieh Equation Fullblood Simmental Sale wrapped up on Sunday, December 15th, and overall we are quite pleased with how our first ever female sale turned out. Despite a prior-to-event setback, which resulted in Cassie withdrawing from the sale, Iris and Mariah carried the Applecross prefix very well.
A gorgeous, sunny December day meant a capacity crowd was on hand to see this triple header – 44 lots of fullbloods and 44 lots of purebred Simmentals were joined by a massive frozen genetic selection to create a unique genetic opportunity in a one day event. A pair of awesome bred heifers from Langer Fleckvieh of Edson, AB led off the sale with Prospect Hill earning the right to pick for $20,000. The Beechinor Brothers of Bentley followed that up by presenting a pair of donor caliber breds, the choice of which was also selected by Prospect Hill for $19,750. Our very own Applecross Iris was next in the ring, and sold for $7,500 to James Creek Simmentals of Heaton, North Dakota. We are quite pleased with the result, and will be calving out Iris prior to sending her to her new home. We are also quite happy that later on in the sale, Applecross Mariah was selected by Ashley Berkholtz of Berwest Simmentals at Bittern Lake for $4,800. Mariah is already at her new home, and we look forward to hopefully seeing some progeny at future Fleckvieh sales.
In addition to the above noted high-sellers, other Equation highlights include:
– Crossroad Farms selected a powerful bred heifer from Wolfe Fleckvieh for $12,000
– Keato Meadows sold choice of herd bull prospects to Jason Boone for $11,500
– Alliance Simmentals were successful bidders on an excellent bred heifer from BLI Simmentals for $11,000
We found it quite impressive that the nine high-selling lots came from 6 different programs, showcasing the tremendous depth and diversity of this Fleckvieh event. Including semen and embryos, this years’ Fleckvieh Equation Sale grossed just under $350,000 on 68 total lots, for an average of $5,147. We would be remiss not to recognize the team at Transcon for doing a tremendous job working the phones and managing the sale – They are always a quality, professional sales management team.
As this was our first time selling females to the public, we were both humbled and honored with the number of compliments our heifers received throughout the week-end from peers in the purebred industry. We strive to produce top quality cattle, and it is truly wonderful that both heifers landed in top quality programs where, hopefully, we will see their genetic influence down the road. With our first ever females now sold, we are currently enjoying a short break over the Christmas season, which will be followed directly by the onset of calving. Next years’ calf crop is just around the corner!