Equation 2022 Sales Preview: Legacies That Live On


We are absolutely delighted to present four bred and two open heifers for consideration at Transcon’s Fleckvieh Equation 2022, on December 18th at 1pm at Westerner Park, Red Deer , Alberta. Thanks to a return of some long term consignors, and the continued evolution of the breed, Equation ’22 will showcase the broadest selection of polled Fleckviehs for sale in Canada this fall. We look forward to the return of the Saturday social at National Trust, and just the chance to visit, catch-up and talk all things cattle in a great facility while inspecting the awesome diversity of the Simmental breed. It should be a great week-end!
Our theme this year immediately jumps off the page: DLD Lady Western 48R. When we established Applecross back in 2006, we wanted to start our herd with some of our favourite cow families from Ontario. Mom & Dad (Dora Lee), graciously granted us the choice of any four females on the farm. My first pick was ‘Lady’, a direct King Arthur daughter from SRN 2Y, who played her own starring role in establishing the Dora Lee Fleckvieh program in the early 1990’s. Dad often shared that letting ‘Lady’ go west was the most difficult cow he ever had to part with. (And when asked why he did let her go, he simply stated ‘because I was his son’). Through her long career at Applecross, Lady is probably most distinctly recognized for being the dam of APLX Envoy 2Y, who went on to leave his mark at Lone Stone after being selected out of the 2011 National Trust sale as a bull calf. We also retained every single one of her daughters. When we acquired Lady, we also managed to convince Dad to breed her Antonius (!!) before sending her out – which promptly turned into Applecross Diva and what is now an extensive ‘D’ – cow family, as evidenced by both ‘Dixie’ and ‘Dotti’ in this years offering. A couple of years later she gave us ‘Bella,’ who still walks here as the matriarch of our ‘B – cow family’ (and as a sneak peak will have a super neat grandson show up at Red Deer County 2023 Bull Sale), followed by ‘Lady Grace’, ‘Isabelle’ and ‘Frauline’, who are represented by ‘Giselle’, ‘Ivy’ and ‘Lydia’ respectively at Equation 2022 (we already had a F-cow family when Frauline came along, so Frauline’s daughters get L’s). While we are clearly pretty biased towards the 48R progeny, there is a consistency in volume and udder development across her daughters, who also showcase longevity, pigment and length of spine. Excluding our sale heifers, EIGHTEEN Lady decendants will calve at Applecross next spring. (I haven’t even mentioned that 48R also shows up in the extended pedigree of our exciting young herd sire, Black Gold Battleborn 44H – so this number will only move higher!) I think Dad would have been pretty tickled by the legacy of DLD Lady Western 48R.
The sixth of our sale heifers is the ironically named ‘Pixie’ (who is anything but tiny), who is from our 2nd most prominent cow family. Spruceburn Pauline was our choice of Bill & Donna McMurty’s bred heifer pen back in 2009. She founded our ‘P-line’ and gave us two stand out daughters that still walk here in (poundmaking) ‘Poppy’ and (pretty) ‘Paula’. Poppy cruises our pastures at an even 2,000 lbs and has produced high selling progeny on both sides of the ledger, while Paula is Jeanne’s favourite (and ironically weighed 5lbs more than big sister this year). Jeanne keeps vetoing Paula’s daughters, (and I have a tendency to do the same to Poppy’s), so while not quite to Lady’s threshold, we do have seven P’s calving out in 2023. I am bad at math, but on our fifty cow herd, it appears an even 50% of the calves born in 2023 will trace back to either Pauline or 48R. What can we say – we like our cow families!
Individual pages have been created for each of ‘Giselle’, ‘Dixie’, ‘Dotti’, ‘Pixie’, ‘Ivy’ and ‘Lydia’. Short-cut links are on the right – or simply enter their names in the search bar at the top of our home page – and their page will pop up. On the individual pages, we have also pictured their sires, dams and siblings. We try to take a camera with us on pasture tours – and while not always ‘professional quality’, hopefully sharing pictures provides a better glimpse into the extended pedigree.
The heifers all have quiet temperaments and are used to being around people. We like quiet cattle. We preg-checked in mid-October and the vet feels that three are safe to their AI dates, with the fourth bred potentially a cycle later. Also, due to the late sales date of Equation, we expect all of our bred heifers to be very heavy in calf – specifically as Cavill appears to have a little shorter gestation. For any out of province buyers, we are willing to take the heifers home and calve them out. While ‘stuff’ can happen, we would much prefer that ‘stuff’ to happen at our place, instead of having a disaster occur during the stress of a truck ride.
The Heifers are also vaccinated with ViraShield and Covexin Plus. They will be treated with Dectomax and the breds will have their first shot of Scourguard prior to sale day.
The 2022 Fleckvieh Equation promises to be another exciting event. We look forward to a great day on December 18th at Westerner Park.
2018 Red Deer Simmental Bull Sale: Three’s Company


Our Three Bulls Heading to Red Deer: Wrangler, Wyatt and Rocky.
We are pleased to present three herd bull prospects at Transcon’s 2018 Red Deer Simmental Bull Sale on Thursday, March 22nd at 1:00pm at Westerner Park, Red Deer, Alberta. This is our eighth year at this event, and we are proud to be included in the strong offering that is always presented by this progressive group of breeders.
This years’ offering can be summed up in a word: three. We are in the middle of three consecutive years where our heifer calf numbers have dramatically exceeded our bull calves, which has resulted in three intriguing herd sire prospects being offer for Red Deer in 2018. This is also the third consecutive year that FGAF WowEffect sons will lead our string, and we have been extremely pleased with his consistency. His calves all show lots of length, great muscling and have tremendous hair coats, and our customers have been very happy with their purchases.
Our three bulls are backed by very strong cow families. ‘Wrangler’ comes from the same ‘P’ line that created waves at Equation 2017, and his dam ‘Poppy’ is our heaviest cow. ‘Wyatt’ is the third straight full brother to be headed to Red Deer – the Cassie x WowEffect cross has been popular in the past – and she seems to be the one cow we can always count on for an awesome bull calf. ‘Rocky’ is also an intriguing individual – a smooth polled head comes courtesy of his sire, APLX Rambo, while the dam ‘Eva’ combines Pharoa and old C&B Western into a real stylish package.
Individual pages (short-cut links are located in the right-hand column) have been created for ‘Wyatt’, ‘Wrangler’ and ‘Rocky’. The bulls have been developed on a ration of free-choice quality first cut hay, combined with a forage based pellet by Country Junction. The bulls are housed in a 5 acre paddock to ensure lots of exercise, have been tie-broke, and have quiet temperaments. On the individual pages, we have also pictured the sires, dams and grand dams. Maternal lines are very important to us, and we feel that behind every great bull is an outstanding cow family. As some people prefer paper copies, we also have individual bull profiles available in PDF format that can be e-mailed and printed, or sent by regular mail. Please let us know if you would like any additional information on any of our animals.
The 2018 Red Deer Simmental Bull Sale promises to be another exciting event. We look forward to a great day on March 22nd at Westerner Park.
2017 Red Deer Simmental Bull Sale: Our Maternal Focus Shines Through

We are pleased to present four herd bull prospects at Transcon’s 2017 Red Deer Simmental Bull Sale on Thursday, March 23rd at 1:00pm at Westerner Park, Red Deer, Alberta. This is already our seventh year at this event, and we are proud to be included in the strong offering that is always presented by this progressive group of breeders.
This year’s group consists of two FGAF WowEffect sons (Wagner, Weston), and one from each of Sanmar Polled Pharao (Pharaoh) and APLX Rambo (Raider). All four bulls showcase our program very well – we strive to produce bulls that are highly maternal and will calve out moderate birth weight progeny, while still having strong performance numbers.
We have been very happy with how FGAF WowEffect has worked for us – he has proven to be extremely consistent regardless of what type of cow he gets bred to. The WowEffect sons both combine their sires’ explosive performance and maternal strengths, and each are backed by outstanding cow families. Both Wagner and Weston have maternal brothers working in purebred herds.
Pharaoh is also a really neat individual; pedigree and BW suggest heifer bull, but both the scale and visual inspection certainly suggest a lot more than ‘just’ heifers. We are also excited to introduce the first progeny from our junior herd sire APLX Rambo in ‘Raider’; our youngster in the group that also showcases curve bending performance backed by two strong cow families. All four bulls show lots of muscling, have tremendous hair coats, and have been tested for the dilutor gene.
Individual pages (short-cut links are located in the right-hand column) have been created for ‘Pharaoh’, ‘Weston’, ‘Wagner’, and ‘Raider’. The bulls have been developed on a ration of free-choice quality first cut hay, combined with a forage based pellet by Country Junction. The bulls are housed in a 5 acre paddock to ensure lots of exercise, and all have quiet temperaments. On the individual pages, we have also pictured the sires, dams and grand dams. Maternal lines are very important to us, and we feel that behind every great bull is an outstanding cow family. As some people prefer paper copies, we also have individual bull profiles available in PDF format that can be e-mailed and printed, or sent by regular mail. Please let us know if you would like any additional information on any of our animals.
The 2017 Red Deer Simmental Bull Sale promises to be another exciting event. We look forward to a great Thursday on March 23rd at Westerner Park.
2016 Red Deer Simmental Bull Sale Report


APLX Waylon 8C- our co-high seller selected by Eagle Ridge / Danny & Loretta Blain
2016 Red Deer Simmental Bull Sale Report
A gorgeous week-end with sunny skies formed an appropriate prelude to the 2016 Edition of Transcon’s Red Deer Simmental Bull Sale on Monday March 21st, where a very strong set of Simmental Genetics were presented to an enthusiastic group of commercial and purebred cattlemen.
The excellent selection of quality bulls from both purebred and traditional Simmental breeders led the sale to maintain the strong results achieved in 2015. 62 bulls sold with an average of $6 859, an increase of $100 over last year.
Sale highlights included another great lead-off string from Starwest Farms, who provided the high seller with lot 31 Starwest Pol Combine, an impressive heavyweight that combined their top Fleckvieh and purebred genetics. For the second consecutive year, the renowned JNR program brought 4 of the top bulls to town – averaging a very consistent $12,625. On the purebred side, new consigners Red Top Livestock also had a very exciting debut – their top two bulls averaged $16,000, and they had a very impressive overall line-up.
The Applecross bulls continued to be well received. Some highlights are as follows:
- Our high-sellers on the day were two WowEffect sons, as both APLX Warner 5C and APLX Waylon 8C were selected for $8,000. Waylon is now at work in the legendary Eagle Ridge herd, under the close eye of Danny and Loretta Blain. Warner is headed north to Kaitlyn Matters and 4 Matt Simmentals at Vermillion
- Gordon Leslie ‘swept the page’ and purchased all three of our more moderate calving ease bulls that were lots 68-70. APLX Phoenix, APLX Reno and APLX Cairo will all be making their home near Leslieville, AB.
- In total, 7 of our bulls found homes within 30 minutes of Applecross, so we look forward to being able to keep a close eye on their progeny.
We would like to thank all the bidders and cattlemen who took the time to inquire and inspect the bulls we had on offer. With our larger numbers this year, we experienced a tremendous amount of interest – both in visiting with us on-farm prior to the sale and then through the pens on sale week-end itself. We felt our bull string really showcased our breeding philosophy, so it is very gratifying to see their acceptance in the industry.
Once again we also thank Transcon for all of the work that they do working the phones and managing the sale. Jay Good and his team always put on a first class, professional event that we are proud to take part in.
With bull sale season wrapped up, our attention turns to breeding season, and our never-ending quest to provide new, better and different genetics to share with the industry.
2016 Red Deer Simmental Bull Sale: Our Deepest and Most Diverse Bull String Yet

2016 Red Deer Simmental Bull Sale: Our Deepest and Most Diverse Bull String Yet
We are pleased to present nine herd bull prospects at Transcon’s 2016 Red Deer Simmental Bull Sale on Monday, March 21st at 1:00pm at Westerner Park, Red Deer, Alberta. This is our sixth year at this event, and we are proud to be included in the strong offering that is always presented by this progressive group of breeders.
We are proud to say that our 2016 offering will be our deepest and most diverse bull string yet – clearly showcasing our breeding philosophy. We firmly believe that the future will bring an increased herd size on the same amount of available labour. This means that with less labour available on a per cow basis, birth weights will come down to improve calving ease, and that gradually more and more horns will be bred off the cattle. We have moved slowly to incorporate the polled gene into our herd, as our goal is to try and accomplish this while maintaining the strong performance and mothering ability the Simmental breed is known for. In a market that suggests the North American cow-herd is (at long last) expanding, we think our bulls on offer all provide the maternal characteristics that will produce tremendous replacement females.
Individual pages (short-cut links are located in the right-hand column) have been created for all nine of our bulls on offer.
At the top of the pen are the first sons to be offered at auction from FGAF WowEffect, an exciting young sire selected by (my father) Ross Small of Dora Lee Genetics as his pick of the Gagnon 2013 bull calves at their September production sale that year. We were successful in obtaining an exclusive interest in the bull, and these first WowEffect calves are really impressive. ‘Warner’, ‘Waylon’, ‘Windsor’ and ‘Watson’ all come loaded with hair and are heavily pigmented. The bulls showcase plenty of power while maintaining moderate birth weights and we are very excited to see what they will bring to the industry.
The ‘Wow’ sons are joined by 5 other polled herd sire prospects, out of some of our foundation cow families. The youngest bulls in our offering, ‘Sawyer’ and ‘Eastwood’ are sired by APLX Sampson and APLX Escalade respectively, whose daughters were very well received at the recent 2015 Fleckvieh Equation sale. ‘Phoenix’ is a really intriguing son by Dora Lee’s Platinum – another exclusive pedigreed sire developed in Ontario. Rounding out our bull pen are two bulls that bring highly maternal packages to the table; both are out of first calf heifers. ‘Reno’ is a Radium son by a Bronson/Arnold’s Image dam, while ‘Cairo’ combines the calving ease of Sanmar Pol Pharao with Gidsco Appollo and Sunny Valley Sargeant.
We want to ensure our bulls will work for many years, so feet, legs and temperament are very important traits for us. The bulls are housed in a 5 acre paddock to ensure lots of exercise, and have been developed on a ration of free-choice quality first cut hay, combined with a forage based pellet by Country Junction. All nice bulls are quiet and used to being around people. We like working and walking through docile cattle, and feel the herd bull should be no exception.
On the individual pages, we have also pictured the sires, dams and grand dams. Maternal lines are very important to us, and we feel that behind every great bull is an outstanding cow family. As some people prefer paper copies, we also have individual bull profiles available in PDF format that can be e-mailed and printed, or sent by regular mail. Please let us know if you would like any additional information on any of our animals.
The 2016 Red Deer Simmental Bull Sale promises to be another exciting event. We look forward to a great day on March 21th at Westerner Park
2014 Fleckvieh Equation Sale Report

2014 Fleckvieh Equation Sale Report
The 2014 Alberta Simmental Week-end wrapped up with a bang on Sunday December 22nd, with Transcon’s Fleckvieh Equation Sale placing the exclamation point on an amazing week-end for the Simmental industry.
Unseasonably mild temperatures, combined with a record cattle market and very deep set of cattle, led to the largest crowd in attendance for quite a number of years. The sale was led off by the first four lots (lots 2-5) from the high-end Beechinor Brothers string, which averaged an incredible $19,000. Their group was highlighted by Lot 5, a Radium x Viper bred heifer carrying a BRINKS BULLETPROOF pregnancy, that sold for $31,000 to Starwest Farms of BC. Overall, the first string of 13 bred heifers showcased the incredible depth to the sale, averaging just under $14,000.
For the first time in a few years, two elite herd sire prospects were put on offer. JNR brought two burly rascals to town; JNR’s Philosophy sold to Crossroad Farms for $40,000 and JNR’s Warrior sold to Ricochet Stock Farms for $11,500.
Our five Applecross Females were all in the second group of bred heifers to move through the ring. Dora Lee Eclipse continues to get it done for us, as his two daughters led off our string, with Applecross Emma being selected for $9,000 (our high seller) by the Beechinor Brothers of Bentley, and her running mate, Applecross Alicia ($6,100) is slated to join the polled program of Brooks Simmentals from Turtleford, SK. O Double E Simmentals from Grande Prairie purchased Applecross Whitney for $6,750; Applecross Rhianna was acquired by Riley Edwards, Skywest Simmentals, from Didsbury for $6,700. We were especially pleased to see repeat customer, Barney Beechinor (who is currently walking APLX Edge in the renowned 400-cow-strong Beechinor commercial herd), select Applecross Glory for $6,000. Overall, it was a tremendous day in Red Deer on December 21st. Once again Transcon put on a tremendous event – working the phones and showcasing the cattle to ensure a top quality, well managed sale.
It was a great day to present Applecross genetics for auction, and we were humbled and honoured by the amount of interest we had in our program. With 2015 just around the corner, we look forward to the start to calving season, and another step in that ongoing effort to produce high-quality genetics that we can share with the industry
Applecross Cattle Present our 2014 Equation Females
Applecross Cattle Present our 2014 Equation Females
We are pleased to present five bred heifers at Transcon’s 2014 Fleckvieh Equation Sale on December 21th, at 1pm at Westerner Park, Red Deer, Alberta. After an exciting debut in 2013, we are proud to once again be part of this prestigious event.
Our 2014 sale string really showcases the genetics that form the core of our walking group. Cow families are very important to us, and as such we have taken a slow approach to building our herd. This way, the maternal lines can develop, and we can watch and compare as the younger generations work alongside their matriarchs.
Progeny from three of our founding cow families will be represented for the first time – Applecross Emma is a barrel of an Eclipse daughter tracing back to the Dora Lee Evangaline (Sim Roc C&B Western) cow family; Applecross Glory is a very feminine Anchor T Ikon daughter going back to the Dora Lee Gretchen (Arnold’s Image) cow family; Applecross Rhianna is a dark red, heavily pigmented Bronson daughter, out of our Dora Lee Jewel (Rangemore Carrousel) cow family. Not to be outshone by their running mates, we are also offering Applecross Alicia who represents progeny from the JB CDN Amethyst cow family, as well as Applecross Whitney, who is descended from the master breeders at Brock Ranches. All five heifers are solid coloured with moderate frames, yet tons of volume – exactly the types of females we think will turn into awesome cows.
Individual pages (short-cut links are on the right), have been created for each of ‘Rhianna’, ‘Emma’, ‘Alicia’, ‘Glory’ and ‘Whitney’. The heifers have all been tie-broke and have quiet temperaments. We preg-checked in late October, and the vet feels that all five are safe to their AI breeding. With a later sale date this year, we do expect all five to be very heavy in calf, and should any purchasers be from out-of-province, we would be happy to bring them back to Applecross and calve them out. The Heifers are also vaccinated with ViraShield Gold and Covexin Plus. They will be treated with Scour-Guard prior to sale day. On the individual pages, we have also pictured their sires, dams and siblings. Maternal lies are very important to us, and we feel that behind each outstanding female, is an outstanding cow family. As some people prefer paper copies, we also have individual heifer profiles that can be e-mailed and printed or sent by regular mail. Please let us know if you would like any additional information on any of our animals.
The 2014 Fleckvieh Equation promises to be another exciting event. We look forward to a great day on December 21th at Westerner Park.
Applecross Cattle Present our First Three Females to Sell

Applecross Cattle Present our First Three Females to Sell
We are pleased to present three bred heifers at Transcon’s 2013 Fleckvieh Equation Sale on December 15th, at 1pm at Westerner Park, Red Deer, Alberta. This will be our first time selling females to the public, and we are proud to be part of this prestigious event.
For our first year, we thought it important to showcase females with genetics that form the core of our herd. Applecross Mariah is a polled, moderate framed heifer out of a Wellhouse Kestrel dam and sired by Dora Lee Eclipse – A bull that has certainly left his mark on our program. Applecross Iris is a powerful Sanmar Polled Pharao daughter that cranks up the volume in an intriguing double polled package. The youngest heifer, Applecross Cassie, may represent the only opportunity to publicly purchase a Spruceburn Starfire daughter. All three heifers are dark red, heavily pigmented females with moderate frames yet tons of volume – exactly the types of females we think will turn into cow-makers. It is also no surprise that the two females from the Eclipse line are bred Pharao, and the other is a Pharao bred Eclipse. Good bulls that are more than just ‘heifer bulls’ are extremely hard to find, so when we find ones we like, it is no surprise they get crossed back on each other. We like predictability!
Individual pages (short-cut links are on the right), have been created for each of ‘Mariah’, ‘Iris’ and ‘Cassie’. The heifers have all been tie-broke and have quiet temperaments. We preg-checked in mid-October and the vet feels that all three are safe to their AI dates. The Heifers are also vaccinated with ViraShield 6 and Covexin Plus. They will be treated with Dectomax prior to sale day. On the individual pages, we have also pictured their sires, dams and siblings. Maternal lines are very important to us, and we feel that behind each outstanding female, is an outstanding cow family. As some people prefer paper copies, we also have individual heifer profiles that can be e-mailed and printed or sent by regular mail. Please let us know if you would like any additional information on any of our animals.
The 2013 Fleckvieh Equation promises to be another exciting event. We look forward to a great day on December 15th at Westerner Park.
Annual Female Section Update

Annual Female Section Update
We have completed our annual refresh of our female section (Herdbook > Foundation Females) with updated pictures and new pages to showcase some additional females. The pages fall into chronological order, with our oldest cow (Jewel) at the top, and our youngest female (Taylor) at the bottom. As our herd is made up predominantly of young cows, a year can bring significant change as they grow and develop into more mature animals. The challenge is, of course, getting updated pictures that reflect the phenotypical change (not to mention to convince the cows that they should stand to get their picture taken!). Over the years I would like to get a good picture of every quality female we own, but there are always some that can escape the camera.
Featured above is Applecross Janelle. Janelle is one of our top bred heifers, and was originally selected for this year’s Fleckvieh Equation sale. An Anchor T Ikon daughter, by a powerful Dora Lee Eclipse dam, Janelle (and her dam Jasmine) have caught the eye of many of our visitors the last couple of years. After a lot of discussion, we decided it would be best for the long term success of our operation to retain Janelle (and all of our bred heifers), to help grow our numbers here at Applecross. We look forward to Janelle’s 2013 calf by the polled calving ease bull Sanmar Pol Pharao in mid January.
(Late) Autumn Update
(Late) Autumn Update
While it seems to feel more like winter with every day (and every snowfall), the calendar insists we are still in autumn. Thankfully, the ‘fall work’ is done, and there are just a few jobs left to get finished prior to the ‘real’ winter and an early January start to calving season.
This years’ calves continue to develop and mature. With some time off the farm in November, being away for even just a few days means that you can appreciate the size difference when you get back home. The bulk of our calves were heifers in 2012, so after a thorough culling, we only have a small group of 3 bull calves to winter, which we think make a nice, consistent group. Pictured above from left to right are Ajax, Edge and Axel. APLX Ajax 14Z, the youngest (Feb 17th) bull, is an intriguing polled Gidsco Appollo son. The middle bull is APLX Edge 4Z, a tremendously long Equinox son, who projects to be the heaviest bull come bull sale time (and is also polled/scurred). The bull on the right is APLX Axel 5Z, who is also an Appollo by our Tasha (Porterhouse Regent) cow. Dark red with a moderate frame, tremendous depth and thickness, Axel was picked out by many of our visitors this summer. We look forward to watching them develop over the next few months, before getting them semen tested and cleaned up for pictures. Assuming all goes well, the bulls are tentatively set to sell at Transcon’s Red Deer Sale in March.
With all of those heifer calves around, I really look forward to watching them mature, and can’t wait to see them on grass next summer – I think they will be an amazing group. There are a quite a number of really strong heifers – in addition to the Viper daughters I talked about previously, I also really like how our Eclipse, Broadway and Pharao calves all turned out. I think they will all turn into awesome front end females. We have more pregnancies from each of those four bulls on the way for next year, so we are really looking forward to what January’s calf crop brings.
With our herd numbers almost to where we want them to be, 2013 is the first year that I will actually be hoping to get bull calves. There are those certain cows that haven’t given us a daughter yet, and there are some matings that you visualize with a heifer in mind, but for 2013 I am hoping for a real strong set of bull calves to choose from. While we do plan on marketing females at some point, it is our bulls that head to town annually to showcase our operational and genetic philosophy. We will have a diverse group of matings coming up, and I think all of them have the potential to be very good, with hopefully some tough selections to be made next summer when whittling down 2014’s keeper pen.
This time of year, while most people start getting excited about Christmas, I start anticipating the start of the new calving season in early January. Calving never goes exactly as planned, and some of the combinations that seem so exciting now, may not pan out the way we expect, but it will be an exciting time nevertheless. You never know what you are going to get until that calf arrives safely (and then that is only the start of the journey).
Our Entries to the 2012 Red Deer Simmental Bull Sale
We are pleased to present two herd bull prospects at Transcon’s 2012 Red Deer Simmental Bull Sale on March 19th at 1:00pm at Westerner Park, Red Deer, Alberta. This is our second year at this event, and we are proud to be included in the strong offering that is always presented by this progressive group of breeders.
Both of this year’s entries are sired by Dora Lee Jake. I was with Dad when he purchased Jake’s dam, MRLN Josette, as an open heifer from the 1995 Fleck Select sale. We were incredibly happy when the legendary Bob Gordon selected Jake, her first son, to go to stud at ALTA in 1998; and now, 12 years later, we are able to tap into these proven Fleckvieh genetics in our own herd here at Applecross. While Jake may be better known for his daughters (Dora Lee Amelia – a flush cow at Wa-Na-La-Pa, and Dora Lee Elexis – dam of Dora Lee Eclipse and donor in the Anchor D program), we are quite impressed with how these two sons have developed. Both bulls balance the performance of their sire with strong maternal traits from their young dams.
Individual pages (short-cut links are located in the right-hand column) have been created for both ‘Joshua’ and ‘Jackson’. Both bulls are heavily pigmented, have moderate (90-100 lb) birth weights, show lots of muscling, and have tremendous hair coats. The bulls have been developed on a ration of free-choice quality first cut hay, combined with a forage based pellet by Country Junction. The bulls are housed in a 5 acre paddock to ensure lots of exercise, have been tie-broke, and have quiet temperaments.
On the individual pages, we have also pictured the dams. Maternal lines are very important to us, and we feel that behind every great bull is an outstanding mother. We also have additional information and pictures available about the maternal grand dams; should it be of interest. As some people prefer paper copies, we also have individual bull profiles available in PDF format that can be e-mailed and printed, or sent by regular mail. Please let us know if you would like any additional information on any of our animals.
The 2012 Red Deer Simmental Bull Sale promises to be another exciting event. We look forward to a great day on March 19th at Westerner Park.
Our Entries to 2011 Red Deer Bull Sale

Individual pages (short-cut links are located in the right-hand column) have been created for our three bull entries to the 2011 Red Deer Bull Sale to be held on Monday, March 21, 2011 at 1:00pm at Westerner Park, Red Deer, Alberta. The 2011 edition will represent our first genetics to sell by auction, and we are pleased to be a part of this great event.
The three bulls selected represent the best of our 2010 bull calf crop. We weaned September 3rd, 2010, evaluated the calves, and then culled thoroughly. These three bulls are all solid colour, heavily pigmented, have moderate (90-100lb) birth weights, show lots of muscling, have tremendous hair coats and are backed by strong, often unique, pedigrees. The bulls have been developed on a ration of free-choice quality first cut hay combined with 10lbs/day of mixed grain, formulated to 12% protein. To ensure they are in shape for breeding season, the grain ration was increased to 12lbs/day on February 1st. The bulls are housed in a 5 acre paddock to ensure lots of exercise, they have all been at least tie-broke, and all have a quiet temperament. In short, we have raised them to be the type of bulls we would wish to buy for ourselves, and feel they will go out and get the job done.
Thanks to their sire, all three bulls are scurred and may pass the polled gene along to their offspring. In 2009 we were selected to help ‘prove’ an exciting new homozygous polled bull that was the result of 10 years of development – Dora Lee’s Equinox. We are very pleased with how his first calf crop has performed, will continue to use him extensively. Thanks to his development in Ontario, we also believe his genetics are outcross to the vast majority of Fleckvieh lines in Western Canada. These three bulls will also represent the only Equinox sons to sell publicly in 2011.
On the individual pages, we have also pictured the dams. Maternal lines are very important to us, and we feel that behind every great bull is an outstanding mother. We also have additional information and pictures available about the maternal grand dams; should it be of interest. As some people prefer paper copies, we also have individual bull profiles available in PDF format that can be e-mailed and printed, or sent by regular mail. Please let us know if you would like any additional information on any of our animals.
The 2011 Red Deer Simmental Bull Sale will be a very exciting time for us. We look forward to seeing the first Applecross genetics sell March 21 at Westerner Park.
Picture Note: The above picture of ‘Ensign’ taken in October of 2010. We really like this picture of Ensign, as it showcases his tremendous volume and heavy muscling, but wanted to use a current ‘winter’ picture in order to have consistent maturity with the other bulls in the catalogue and on his web-page.
2011 Calving Season – Half-way home.

We are officially half way finished calving – so far, so good. We survived a couple of really brutal weeks of weather; during which, we were fortunate enough to convince the cows to calve inside. The calving barn is at least out of the wind, and not quite as cold. This week has been mild, so it has been nice to see the calves bouncing around the yard playing.
There have been a number of interesting calves to date; both bulls and heifers. Pictured here are two of the girls – (5 day old) Taylor who is a Gidsco Appollo by our Hiemstra cow, Tasha; and (2 week old) Janelle, an Anchor T Ikon heifer from Dora Lee Jasmine. We think very highly of both dams (they are both featured on our ‘Young Guns’ page), and we are excited to be able to grow both cow families. I hope to feature some of our other exciting calves in future posts.
A Good Picture is Worth . . .

I am very fortunate to have been raised in a photo-friendly family. My mom took a lot of pictures while I was growing up, and her love of photography meant there was almost always a camera around. Thankfully, Mom’s interest in pictures included ‘nature’ photography, as it meant a ‘rest’ from pictures for those of us who often tired of being in front of the camera. She took literally hundreds of cow-pictures each year. One of the underappreciated aspects of nature and cattle (whether it be sunrise, sunsets, dew-drops or autumn colours) is that they don’t tend to talk back, whine or complain to the photographer.
Well before the advent of computer editing and publishing, Mom took a lot of great cattle photos. This has created an incredible archive of pictures; giving us that timeless ability to see what generations upon generations of cattle look like . . . not to mention how sceneries and farmsteads change over the years! The attached photo is one that Mom took of our cow-herd (with our yard-site in the background) when she and Dad visited Applecross in the summer of 2010. With her permission, I hope to feature more of her photos in the future.
I also enjoy a taking a good picture, and feel it is a great way to showcase our operation. While the world has gotten a lot smaller, it is still not easy to visit every place that you’d like to go. Hopefully, some of the pictures posted here will serve as a bit of a ‘virtual tour’ of Applecross.